Also, I have never heard the phrase "Screenland" before.
Above is a picture of Clara Bow's house from the booklet. Could this by the house now? According to Wikipedia she lived at this address in 1930 (from the 1930 census).
By 1927 Clara Bow was Paramount's biggest star. The movie "It" gave her her nickname "The It Girl". I was just looking at some videos of her and this one from the film "It" is great. Not just for her, but dig those crazy carnival rides.